Electronics market in Poland

The Polish Electronics eCommerce market is predicted to reach US$5,949.6 million by 2024 and accounts for 21.3% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.8%, resulting in a projected market volume of US$6,908.8 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Personal Care Appliances market in Poland

The Polish Personal Care Appliances eCommerce market is predicted to reach US$65.4 million by 2024 and accounts for 3.2% of the Electrical Appliances eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.8%, resulting in a projected market volume of US$70.1 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.

eCommerce revenue development in the Personal Care Appliances market in Poland

in million US$

eCommerce revenue growth in the Personal Care Appliances market in Poland

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)84.432.699.849.283.331.274.693.9
as of Electrical Appliances (in %)13.614.415.115.515.215.515.915.715.415.014.714.3

Market definition

Definition of the Personal Care Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair care Appliances
  • Electric shavers and razors
  • Electric toothbrushes
  • Epilators and hair removal devices

Out-of-scope

  • Make-up brushes

Market comparison

The Polish Personal Care Appliances market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %