Care Products market in Poland

The Polish Care Products eCommerce market is predicted to reach US$2,974.8 million by 2024 and accounts for 10.5% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.5%, resulting in a projected market volume of US$3,824.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Medical Products market in Poland

The Polish Medical Products eCommerce market is predicted to reach US$406.6 million by 2024 and accounts for 32.3% of the Health Care eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.5%, resulting in a projected market volume of US$448.2 million by 2028. The Medical Products eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Nutrition, Other Health Care, and Pharmaceuticals.

eCommerce revenue development in the Medical Products market in Poland

in million US$

eCommerce revenue growth in the Medical Products market in Poland

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)49.734.127.249.169.265.254.221.4
as of Health Care (in %)0.81.01.11.11.11.11.21.31.31.41.41.5

Online share

eCommerce online share of the total Medical Products market in Poland

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Medical Products retail market, the online share is 50.2% and will increase by an average of 11.4% to 77.1% by 2028.

eCommerce online share of the total Medical Products market in Poland

in %
20202021202220232024202520262027
Online share (in %)83.9%12.0%24.8%34.1%13.5%43.4%61.5%54.0%

Market definition

Definition of the Medical Products market within the Care Products market

Market definition: Care Products > Health Care > Medical Products The category Medical Products includes the online trade of medical supplies (e.g. mobility aids, orthopedic supports) and family planning (e.g. contraceptives, fertility and ovulation tracking). This category does not cover pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Medical supplies (e.g. mobility aids, orthopedic supports)
  • Family planning (e.g. contraceptives, fertility and ovulation tracking)

Out-of-scope

  • Pharmaceuticals

Market comparison

The Polish Medical Products market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %