Hobby & Leisure market in Poland

The Polish Hobby & Leisure eCommerce market is predicted to reach US$9,046.7 million by 2024 and accounts for 32.0% of the total eCommerce market in Poland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.3%, resulting in a projected market volume of US$17,719.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Bullion & Precious Metal, Erotic & Adult, Camping & Adventure, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Polish Hobby & Leisure retail market, the online share is 19.6% and will increase by an average of 7.5% to 26.1% by 2028.

With sales in the Polish Hobby & Leisure market, mennicaskarbowa.pl generated a revenue of US$242.2 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Poland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Polish Hobby & Leisure eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Bank transfer/cash in advance (Bank transfer) covering the largest share with 88.5% of all online stores checked. Other offered payment methods in the Polish Hobby & Leisure eCommerce market in 2023 are Cash on delivery (Cash on delivery) with 75.6%, VISA (Cards) with 65.4%, and Mastercard (Cards) with 62.8%. With 39.7% PayPal (E-wallets) has already a significantly smaller coverage compared to Bank transfer/cash in advance (Bank transfer).

Despite InPost's dominant position with 54.3% of online stores opting for its services, the Polish Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, Poczta Polska, DHL, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Polish Hobby & Leisure eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including IdoSell, PrestaShop, and Magento, have been able to secure a market share exceeding 12.1%, suggesting a diversified market with numerous players holding smaller stakes.