Care Products market in the Philippines

The Philippine Care Products eCommerce market is predicted to reach US$1,391.4 million by 2024 and accounts for 8.0% of the total eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.9%, resulting in a projected market volume of US$2,597.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Decorative Cosmetics market in the Philippines

The Philippine Other Decorative Cosmetics eCommerce market is predicted to reach US$1.6 million by 2024 and accounts for 2.1% of the Decorative Cosmetics eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$2.6 million by 2028. The Other Decorative Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Nail Cosmetics.

eCommerce revenue development in the Other Decorative Cosmetics market in the Philippines

in million US$

eCommerce revenue growth in the Other Decorative Cosmetics market in the Philippines

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)95.412.47.634.940.365.63.476.2

Market definition

Definition of the Other Decorative Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Other Decorative Cosmetics The category Other Decorative Cosmetics includes the online trade of make-up brushes and tools, make-up removers and nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Make-up brushes and tools
  • Make-up removers
  • Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)

Market comparison

The Philippine Other Decorative Cosmetics market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %