Grocery market in the Philippines
The Philippine Grocery eCommerce market is predicted to reach US$1,744.3 million by 2024 and accounts for 10.2% of the total eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 30.5%, resulting in a projected market volume of US$5,062.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Monthly revenues
Monthly eCommerce revenues in the Philippine Food market
The monthly eCommerce revenue of the Philippine Food market was US$73 million in November 2024. This refers to a growth of -7.2% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in January 2024 with 11.1% of the total 2024 revenue of the Philippine Food market and the lowest in September 2024 with 6.7% of the total 2024 revenue.
Revenue Last Month
US$73.4m
The eCommerce revenue fell by 7.2% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 59.0 | 29.4 | 95.7 | 7.5 | 56.6 | 6.5 | 22.4 | 51.2 | 42.8 | 67.9 | 20.3 | 25.7 |
Market development
eCommerce revenue development in the Food market in the Philippines
The Philippine Food eCommerce market is predicted to reach US$1,081.9 million by 2024 and accounts for 62.0% of the Grocery eCommerce market in the Philippines. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 30.4%, resulting in a projected market volume of US$3,129.5 million by 2028. The Food eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Beverages.
eCommerce revenue development in the Food market in the Philippines
eCommerce revenue growth in the Food market in the Philippines
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 85.3 | 8.4 | 13.3 | 11.1 | 5.7 | 5.0 | 71.4 | 45.6 |
Top stores
Top five Food online stores in the Philippines by net sales 2023
With sales in the Philippine Food market, gocart.ph generated a revenue of US$16.2 million in 2023, which means it is the leading online store in this market. The Food ranking of the Philippines is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Food market in the Philippines in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Food market within the Grocery market
Market definition: Grocery > Food The category Food includes the online trade of fresh food (e.g. fruits, vegetables, dairy products), frozen food (e.g. ice creams, frozen pizzas), food cupboard (e.g. noodles, cereals, sweets), and more. Online stores dedicated to the sale of ready-to-eat meal delivery, restaurant pick-up or pet food are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh food (e.g. fruits, vegetables, dairy products)
- Frozen food (e.g. ice creams, frozen pizzas)
- Food cupboard (e.g. noodles, cereals, sweets)
- Bakery (e.g. bread, cakes, pastries)
- Meal kits
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant pick-up
- Pet food
Select sub-category