eCommerce market in Peru

Peru is the 41st largest market for eCommerce with a predicted revenue of US$6,349.0 million by 2024, placing it ahead of Bangladesh. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$11,053.3 million by 2028. With an expected increase of 19.9% in 2024, the Peruvian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 24.8% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.6%, Hobby & Leisure with 20.8%, Furniture & Homeware with 11.3%, DIY with 8.2%, Care Products with 7.6%, and Grocery with the remaining 5.7%.

Monthly revenues

Monthly revenues in the Peruvian eCommerce market

The monthly eCommerce revenue of the Peruvian eCommerce market was US$612 million in November 2024. This refers to a growth of -1.8% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 11.4% of the total 2023 revenue of the Peruvian eCommerce market and the lowest in February 2024 with 6.7% of the total 2024 revenue.

Revenue Last Month

US$612.2m

The eCommerce revenue fell by 1.8% from October 2024 to November 2024.

11-2024-1.8%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)24.00.193.224.17.675.591.597.556.545.230.255.2

Market development

eCommerce revenue development in Peru

Peru is the 41st largest market for eCommerce with a predicted revenue of US$6,349.0 million by 2024, placing it ahead of Bangladesh. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 14.9%, resulting in a projected market volume of US$11,053.3 million by 2028. With an expected increase of 19.9% in 2024, the Peruvian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Peru, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Peruvian eCommerce market. Electronics is the largest market and accounts for 24.8% of the Peruvian eCommerce revenue. It is followed by Fashion with 21.6%, Hobby & Leisure with 20.8%, Furniture & Homeware with 11.3%, DIY with 8.2%, Care Products with 7.6%, and Grocery with the remaining 5.7%.

eCommerce revenue development in Peru

in million US$

eCommerce revenue growth in Peru

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)93.755.992.964.345.883.924.950.8

Online share

eCommerce online share in Peru

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Peruvian retail market, the online share is 8.7% and will increase by an average of 6.3% to 11.1% by 2028.

eCommerce online share in Peru

in %
20202021202220232024202520262027
Online share (in %)76.5%18.0%67.6%86.2%43.4%69.0%88.7%14.7%

Top stores

Top five online stores in Peru by net sales 2023

The biggest player in the Peruvian eCommerce market is falabella.com.pe. The store had a revenue of US$219.7 million in 2023. Store rankings include every store that generates revenue in Peru. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Peru was considered.

eCommerce net sales generated in Peru in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Peruvian eCommerce market

With 94.2% VISA the most commonly offered payment method of all online stores in the Peruvian eCommerce market in 2023. Like VISA Mastercard with a penetration of 94.2%, American Express with a share of 90.4%, and Diners Club with a share of 75.0% the payment type Cards is the most common used by online retailers in in the Peruvian eCommerce market in 2023. With a share 63.5% Bank transfer/cash in advance is the most common used payment method offered to the clients of type Bank transfer.

Top 5 offered payment methods in the Peruvian eCommerce market

in %

See all stores offering


Shop Software Solutions

Top 5 used shop software solutions in the Peruvian eCommerce market

Although VTEX holds a commanding lead with 27.5% of online stores using the shop software solution, the Peruvian eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including WooCommerce, Shopify, PrestaShop, and Magento, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Peruvian eCommerce market

in %