Hobby & Leisure market in New Zealand

The New Zealand Hobby & Leisure eCommerce market is predicted to reach US$543.2 million by 2024 and accounts for 14.3% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.9%, resulting in a projected market volume of US$684.2 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Pet Supplies, Toys, Camping & Adventure, Bullion & Precious Metal, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Hunting & Weapons market in New Zealand

The New Zealand Hunting & Weapons eCommerce market is predicted to reach US$1.3 million by 2024 and accounts for 2.9% of the Individual Sports eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.2%, resulting in a projected market volume of US$1.6 million by 2028. The Hunting & Weapons eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Fitness Equipment, and Other Individual Sports.

eCommerce revenue development in the Hunting & Weapons market in New Zealand

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Hunting & Weapons market in New Zealand

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)69.593.970.839.264.316.073.081.7

Online share

eCommerce online share of the total Hunting & Weapons market in New Zealand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the New Zealand Hunting & Weapons retail market, the online share is 19.8% and will increase by an average of 11.4% to 30.4% by 2028.

eCommerce online share of the total Hunting & Weapons market in New Zealand

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)4.8%97.0%66.4%90.1%17.0%82.4%96.2%53.4%

Market definition

Definition of the Hunting & Weapons market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Hunting & Weapons The category Hunting & Weapons includes the online trade of hunting rifles and gear (e.g. hunting weapons, ammunition, hunting blinds), archery equipment (e.g. bows, arrows, crossbows) and firearms and gear (e.g. gun cases, storage solutions, holsters, slings, shooting glasses, ammunition). This category does not cover tree stands and scent attractants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hunting rifles and gear (e.g. hunting weapons, ammunition, hunting blinds)
  • Archery equipment (e.g. bows, arrows, crossbows)
  • Firearms and gear (e.g. gun cases, storage solutions, holsters, slings, shooting glasses, ammunition)

Out-of-scope

  • Tree stands
  • Scent attractants

Market comparison

The New Zealand Hunting & Weapons market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis