Electronics market in Nigeria
The Nigerian Electronics eCommerce market is predicted to reach US$589.8 million by 2024 and accounts for 23.2% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.3%, resulting in a projected market volume of US$810.1 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Smartphones market in Nigeria
The Nigerian Smartphones eCommerce market is predicted to reach US$122.3 million by 2024 and accounts for 88.2% of the Telecommunications eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%, resulting in a projected market volume of US$162.6 million by 2028. The Smartphones eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Other Telecommunications, and Smartwatches.
eCommerce revenue development in the Smartphones market in Nigeria
eCommerce revenue growth in the Smartphones market in Nigeria
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 86.2 | 75.3 | 20.3 | 0.9 | 93.0 | 5.1 | 62.6 | 11.0 | ||||
as of Telecommunications (in %) | 1.8 | 1.9 | 2.0 | 2.1 | 2.2 | 2.2 | 2.3 | 2.3 | 2.4 | 2.5 | 2.6 | 2.7 |
Market definition
Definition of the Smartphones market within the Electronics market
Market definition: Electronics > Consumer Electronics > Telecommunications > Smartphones The category Smartphones includes the online trade of smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartphone cases and accessories (e.g. phone cases and covers, screen protectors). This category does not cover phones (e.g. landline phones, cordless phones, fritz phones) and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Smartphone devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
- Smartphone cases and accessories (e.g. phone cases and covers, screen protectors)
Out-of-scope
- Phones (e.g. landline phones, cordless phones, fritz phones)
- Fitness trackers
Market comparison
The Nigerian Smartphones market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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