Hobby & Leisure market in Nigeria

The Nigerian Hobby & Leisure eCommerce market is predicted to reach US$536.4 million by 2024 and accounts for 24.1% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$998.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Hobby & Leisure retail market, the online share is 2.4% and will increase by an average of 10.5% to 3.6% by 2028.

With sales in the Nigerian Hobby & Leisure market, jumia.com.ng generated a revenue of US$5.1 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Nigeria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.