Fashion market in Myanmar

The Burmese Fashion eCommerce market is predicted to reach US$266.2 million by 2024 and accounts for 19.5% of the total eCommerce market in Myanmar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.0%, resulting in a projected market volume of US$299.1 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Footwear market in Myanmar

The Burmese Footwear eCommerce market is predicted to reach US$69.4 million by 2024 and accounts for 26.1% of the Fashion eCommerce market in Myanmar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.4%, resulting in a projected market volume of US$79.2 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Myanmar

in million US$

eCommerce revenue growth in the Footwear market in Myanmar

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)84.678.040.335.056.880.126.884.9
as of Fashion (in %)2.73.22.73.33.64.34.75.25.76.26.77.3

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear

Market comparison

The Burmese Footwear market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %