Care Products market in Madagascar
The Madagascan Care Products eCommerce market is predicted to reach US$10.7 million by 2024 and accounts for 8.0% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.1%, resulting in a projected market volume of US$22.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Personal Care market in Madagascar
The Madagascan Personal Care eCommerce market is predicted to reach US$5.7 million by 2024 and accounts for 52.9% of the Care Products eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.5%, resulting in a projected market volume of US$11.2 million by 2028. The Personal Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Household Care.
eCommerce revenue development in the Personal Care market in Madagascar
eCommerce revenue growth in the Personal Care market in Madagascar
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 21.8 | 26.5 | 9.7 | 21.5 | 28.8 | 38.4 | 94.1 | 59.4 | ||||
| as of Care Products (in %) | 54.2 | 53.3 | 53.8 | 53.9 | 54.3 | 54.6 | 54.6 | 54.5 | 54.4 | 54.3 | 54.1 | 53.9 |
Market definition
Definition of the Personal Care market within the Care Products market
Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Shower and bath products (e.g. shampoos, shower gels, deodorants)
- Cosmetics (e.g. make-up, mascaras, nail care)
- Hygiene products (e.g. feminine hygiene products, toilet paper)
- Fragrances
Out-of-scope
- Household care
- Health care
- Professional products and services for personal care (e.g. beauty treatments, make-up course)
Market comparison
The Madagascan Personal Care market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
- Nutrition *
- Food Supplements *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
- Pharmaceuticals *
- OTC Drugs *
- Prescription Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Cleaning Equipment *
- Detergents *
- Other Household Care *
- Decorative Cosmetics *
- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Fragrances *
- Men's Fragrances *
- Women's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
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