Hobby & Leisure market in Madagascar
The Madagascan Hobby & Leisure eCommerce market is predicted to reach US$23.6 million by 2024 and accounts for 19.9% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.3%, resulting in a projected market volume of US$54.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Books, eBooks & Audiobooks market in Madagascar
The Madagascan Books, eBooks & Audiobooks eCommerce market is predicted to reach US$5.2 million by 2024 and accounts for 80.7% of the Media eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.0%, resulting in a projected market volume of US$11.2 million by 2028. The Books, eBooks & Audiobooks eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Other Media, and Video, CDs, Vinyl & Downloads.
eCommerce revenue development in the Books, eBooks & Audiobooks market in Madagascar
eCommerce revenue growth in the Books, eBooks & Audiobooks market in Madagascar
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 66.5 | 77.1 | 49.4 | 72.7 | 3.3 | 4.4 | 50.1 | 2.9 | ||||
| as of Media (in %) | 80.1 | 78.0 | 80.8 | 81.4 | 82.3 | 81.4 | 81.7 | 82.4 | 82.7 | 82.9 | 83.1 | 83.4 |
Market definition
Definition of the Books, eBooks & Audiobooks market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Books, eBooks & Audiobooks The category Books, eBooks & Audiobooks includes the online trade of books (e.g. novels, trade literature), ebooks (e.g. fiction ebooks, educational and textbook ebooks) and audiobooks (e.g. fiction audiobooks, novel audiobooks). This category does not cover ebook reader. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books (e.g. novels, trade literature)
- eBooks (e.g. fiction eBooks, educational and textbook eBooks)
- Audiobooks (e.g. fiction audiobooks, novel audiobooks)
Out-of-scope
- eBook reader
Market comparison
The Madagascan Books, eBooks & Audiobooks market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Bullion & Precious Metal *
- Camping & Adventure *
- Erotic & Adult *
- Flowers & Gifts *
- Audiobooks *
- eBooks *
- Video, CDs, Vinyl & Downloads *
- Other Media *
- Musical Instruments *
- Bird Supplies *
- Cat Supplies *
- Dog Supplies *
- Fish Supplies *
- Horse Supplies *
- Other Pet Supplies *
- Smoking Supplies *
- Fishing Equipment *
- Fitness Equipment *
- Hunting & Weapons *
- Other Individual Sports *
- Team Sports *
- Other Hobby & Leisure *
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