Electronics market in Madagascar
The Madagascan Electronics eCommerce market is predicted to reach US$29.9 million by 2024 and accounts for 25.3% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.3%, resulting in a projected market volume of US$52.9 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Audio market in Madagascar
The Madagascan Audio eCommerce market is predicted to reach US$1.8 million by 2024 and accounts for 8.8% of the Consumer Electronics eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$3.2 million by 2028. The Audio eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.
eCommerce revenue development in the Audio market in Madagascar
eCommerce revenue growth in the Audio market in Madagascar
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 71.7 | 24.6 | 39.6 | 20.7 | 20.7 | 0.1 | 83.3 | 92.5 | ||||
| as of Consumer Electronics (in %) | 65.1 | 64.0 | 61.5 | 60.0 | 58.0 | 58.1 | 56.6 | 54.9 | 53.5 | 52.1 | 50.9 | 49.3 |
Market definition
Definition of the Audio market within the Electronics market
Market definition: Electronics > Consumer Electronics > Audio The category Audio includes the online trade of headphones (e.g. over-ear headphones, on-ear headphones, in-ear headphones), loudspeakers (e.g. bluetooth loudspeakers, hifi loudspeakers) and hifi equipment (e.g. stereo systems, compact systems, audio home systems). This category does not cover car multimedia (e.g. car stereos, car audio systems, bluetooth car kits) and streaming services or subscriptions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Headphones (e.g. over-ear headphones, on-ear headphones, in-ear headphones)
- Loudspeakers (e.g. bluetooth loudspeakers, hifi loudspeakers)
- Hifi equipment (e.g. stereo systems, compact systems, audio home systems)
Out-of-scope
- Car multimedia (e.g. car stereos, car audio systems, bluetooth car kits)
- Streaming services or subscriptions
Market comparison
The Madagascan Audio market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Headphones *
- Hifi Equipment *
- Bluetooth Loudspeakers *
- Hifi Loudspeakers *
- Other Loudspeakers *
- Other Audio *
- Action Cameras *
- Camera Lenses *
- Other Cameras *
- Desktop PCs *
- Monitors *
- Tablets *
- Other Computing *
- Fitness Trackers *
- Game Consoles *
- Game Console Accessories *
- Game Console Devices *
- Cartridges & Toners *
- Printers *
- Scanners *
- Other Printers & Scanners *
- Cases & Accessories *
- Smartwatches *
- Other Telecommunications *
- Media Boxes & Sticks *
- Other TV & Video *
- Other Consumer Electronics *
- Small Kitchen Appliances *
- Vacuum Cleaners *
- Other Household Appliances *
- Personal Care Appliances *
- Electric Toothbrushes *
- Hair Dryers *
- Shavers *
- Other Personal Care Appliances *
* Not available for the selected country