Fashion market in Morocco
The Moroccan Fashion eCommerce market is predicted to reach US$133.1 million by 2024 and accounts for 19.8% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.0%, resulting in a projected market volume of US$138.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Moroccan Footwear market
The monthly eCommerce revenue of the Moroccan Footwear market was US$4 million in November 2024. This refers to a growth of 17.6% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.2% of the total 2024 revenue of the Moroccan Footwear market and the lowest in February 2024 with 6.8% of the total 2024 revenue.
Revenue Last Month
US$3.7m
The eCommerce revenue grew by 17.6% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 2.8 | 6.6 | 47.5 | 80.9 | 3.6 | 41.7 | 54.3 | 46.8 | 12.6 | 52.8 | 60.3 | 24.1 |
Market development
eCommerce revenue development in the Footwear market in Morocco
The Moroccan Footwear eCommerce market is predicted to reach US$36.5 million by 2024 and accounts for 27.4% of the Fashion eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.5%, resulting in a projected market volume of US$37.2 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.
eCommerce revenue development in the Footwear market in Morocco
eCommerce revenue growth in the Footwear market in Morocco
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 51.1 | 60.6 | 60.8 | 33.4 | 24.3 | 80.3 | 16.1 | 76.3 |
Top stores
Top five Footwear online stores in Morocco by net sales 2023
With sales in the Moroccan Footwear market, adidas.co.ma generated a revenue of US$7.0 million in 2023, which means it is the leading online store in this market. The Footwear ranking of Morocco is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Footwear market in Morocco in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Sports shoes
- Sandals
- Boots
- High heels
- Slippers
Out-of-scope
- Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
- Orthopedic footwear
Select sub-category