Hobby & Leisure market in Morocco
The Moroccan Hobby & Leisure eCommerce market is predicted to reach US$164.7 million by 2024 and accounts for 24.5% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.9%, resulting in a projected market volume of US$214.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Moroccan Erotic & Adult market
The monthly eCommerce revenue of the Moroccan Erotic & Adult market was US$0 million in November 2024. This refers to a growth of 12.4% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 9.9% of the total 2024 revenue of the Moroccan Erotic & Adult market and the lowest in July 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$0.4m
The eCommerce revenue grew by 12.4% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 86.4 | 85.0 | 66.1 | 31.2 | 84.3 | 3.5 | 78.0 | 15.4 | 80.1 | 60.1 | 98.2 | 47.4 |
Market development
eCommerce revenue development in the Erotic & Adult market in Morocco
The Moroccan Erotic & Adult eCommerce market is predicted to reach US$3.5 million by 2024 and accounts for 2.1% of the Hobby & Leisure eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.9%, resulting in a projected market volume of US$4.6 million by 2028. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Erotic & Adult market in Morocco
eCommerce revenue growth in the Erotic & Adult market in Morocco
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 12.2 | 30.4 | 91.8 | 34.9 | 97.1 | 39.2 | 56.4 | 58.5 |
Market definition
Definition of the Erotic & Adult market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Erotic & Adult The category Erotic & Adult comprises digital sales of erotic lingerie, sex toys, lubricants and sexual wellness products, and more. This category does not cover erotic books, contraceptives or online dating and matchmaking services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Erotic lingerie
- Sex toys
- Lubricants and sexual wellness products
- Fetish gear
Out-of-scope
- Erotic books
- Contraceptives
- Online dating and matchmaking services
Select sub-category