Electronics market in Kazakhstan
The Kazakhstani Electronics eCommerce market is predicted to reach US$275.4 million by 2024 and accounts for 22.3% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.1%, resulting in a projected market volume of US$466.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Electronics market in Kazakhstan
The Kazakhstani Electronics eCommerce market is predicted to reach US$275.4 million by 2024 and accounts for 22.3% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.1%, resulting in a projected market volume of US$466.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
eCommerce revenue development in the Electronics market in Kazakhstan
eCommerce revenue growth in the Electronics market in Kazakhstan
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 41.5 | 79.3 | 36.2 | 43.5 | 85.6 | 16.6 | 55.3 | 35.8 |
Market definition
Definition of the Electronics market
Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
- Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
- Power tools
Market comparison
The Kazakhstani Electronics market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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