Grocery market in Kazakhstan
The Kazakhstani Grocery eCommerce market is predicted to reach US$97.5 million by 2024 and accounts for 7.9% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 28.1%, resulting in a projected market volume of US$262.8 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Beverages market in Kazakhstan
The Kazakhstani Beverages eCommerce market is predicted to reach US$40.7 million by 2024 and accounts for 41.7% of the Grocery eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 30.4%, resulting in a projected market volume of US$117.5 million by 2028. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.
eCommerce revenue development in the Beverages market in Kazakhstan
eCommerce revenue growth in the Beverages market in Kazakhstan
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 77.6 | 28.4 | 50.1 | 23.7 | 3.6 | 37.9 | 50.4 | 38.0 | ||||
as of Grocery (in %) | 43.7 | 41.7 | 40.4 | 41.3 | 42.1 | 42.0 | 41.7 | 41.7 | 42.0 | 42.1 | 42.1 | 42.1 |
Market definition
Definition of the Beverages market within the Grocery market
Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Alcoholic beverages (e.g. wines, liquors, beers)
- Non-alcoholic beverages (e.g. water, juices, coffee)
Out-of-scope
- Restaurant or bar pick-up
- Nutritional drinks (e.g. meal replacement shakes, protein shakes)
Market comparison
The Kazakhstani Beverages market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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