Hobby & Leisure market in Kenya

The Kenyan Hobby & Leisure eCommerce market is predicted to reach US$144.1 million by 2024 and accounts for 21.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.6%, resulting in a projected market volume of US$275.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Dog Supplies market in Kenya

The Kenyan Dog Supplies eCommerce market is predicted to reach US$5.4 million by 2024 and accounts for 34.6% of the Pet Supplies eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.8%, resulting in a projected market volume of US$10.4 million by 2028. The Dog Supplies eCommerce market is a sub-market of the Pet Supplies market. Further categories within the Pet Supplies market are: Bird Supplies, Cat Supplies, Fish Supplies, Horse Supplies, and Other Pet Supplies.

eCommerce revenue development in the Dog Supplies market in Kenya

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Dog Supplies market in Kenya

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)96.454.634.947.623.841.973.60.2

Online share

eCommerce online share of the total Dog Supplies market in Kenya

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Dog Supplies retail market, the online share is 3.8% and will increase by an average of 9.8% to 5.5% by 2028.

eCommerce online share of the total Dog Supplies market in Kenya

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)91.4%35.9%96.2%37.1%82.1%44.6%61.1%22.9%

Market definition

Definition of the Dog Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies > Dog Supplies The category Dog Supplies includes the online trade of dog food and treats, dog toys, dog beds and beddings, and more. This category does not cover dog walking services and dog grooming services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dog food and treats
  • Dog toys
  • Dog beds and beddings
  • Crates and kennels
  • Collars and leashes
  • Dog grooming supplies

Out-of-scope

  • Dog walking services
  • Dog grooming services

Market comparison

The Kenyan Dog Supplies market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

* Not available for the selected country