Care Products market in Jordan
The Jordanian Care Products eCommerce market is predicted to reach US$22.9 million by 2024 and accounts for 9.1% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.7%, resulting in a projected market volume of US$32.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Decorative Cosmetics market in Jordan
The Jordanian Decorative Cosmetics eCommerce market is predicted to reach US$1.5 million by 2024 and accounts for 14.0% of the Personal Care eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$1.9 million by 2028. The Decorative Cosmetics eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Fragrances, Hygiene, Other Personal Care, and Shower & Bath.
eCommerce revenue development in the Decorative Cosmetics market in Jordan
eCommerce revenue growth in the Decorative Cosmetics market in Jordan
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 27.4 | 0.8 | 21.8 | 3.3 | 58.9 | 44.2 | 81.2 | 89.0 | ||||
| as of Personal Care (in %) | 15.1 | 15.2 | 15.4 | 18.1 | 18.2 | 19.3 | 20.2 | 21.2 | 21.5 | 19.6 | 17.8 | 16.3 |
Market definition
Definition of the Decorative Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics The category Decorative Cosmetics includes the online trade of lipsticks, make-up, eye cosmetics, and more. This category does not cover shower and bath products, hygiene products or fragrances and perfumes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lipsticks
- Make-up
- Eye cosmetics
- Nail cosmetics
Out-of-scope
- Shower and bath products
- Hygiene products
- Fragrances and perfumes
Market comparison
The Jordanian Decorative Cosmetics market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Other Hygiene *
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