DIY market in Italy

The Italian DIY eCommerce market is predicted to reach US$3,490.1 million by 2024 and accounts for 8.8% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$4,602.8 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Other Garden market in Italy

The Italian Other Garden eCommerce market is predicted to reach US$21.5 million by 2024 and accounts for 3.9% of the Garden eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 0.6%, resulting in a projected market volume of US$22.0 million by 2028. The Other Garden eCommerce market is a sub-market of the Garden market. Further categories within the Garden market are: Barbecues, Gardening Accessories, and Plants & Seeds.

eCommerce revenue development in the Other Garden market in Italy

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Garden market in Italy

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)7.771.099.525.191.713.132.975.0

Online share

eCommerce online share of the total Other Garden market in Italy

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Other Garden retail market, the online share is 6.2% and will increase by an average of 4.1% to 7.3% by 2028.

eCommerce online share of the total Other Garden market in Italy

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)3.1%87.0%10.7%11.4%87.6%77.4%83.3%67.0%

Market definition

Definition of the Other Garden market within the DIY market

Market definition: DIY > Garden > Other Garden The category Other Garden includes the online trade of bird house, corn dumplings, water fountain, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bird house
  • Corn dumplings
  • Water fountain
  • Pinwheels

Market comparison

The Italian Other Garden market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis