Hobby & Leisure market in Italy
The Italian Hobby & Leisure eCommerce market is predicted to reach US$8,759.3 million by 2024 and accounts for 22.7% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.1%, resulting in a projected market volume of US$10,696.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Italian Erotic & Adult market
The monthly eCommerce revenue of the Italian Erotic & Adult market was US$20 million in November 2024. This refers to a growth of 8.9% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.5% of the total 2024 revenue of the Italian Erotic & Adult market and the lowest in June 2024 with 7.3% of the total 2024 revenue.
Revenue Last Month
US$20.1m
The eCommerce revenue grew by 8.9% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 60.4 | 85.8 | 98.3 | 64.9 | 94.8 | 36.4 | 77.2 | 43.4 | 32.0 | 5.6 | 72.8 | 95.6 |
Market development
eCommerce revenue development in the Erotic & Adult market in Italy
The Italian Erotic & Adult eCommerce market is predicted to reach US$192.1 million by 2024 and accounts for 2.2% of the Hobby & Leisure eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.2%, resulting in a projected market volume of US$235.5 million by 2028. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Erotic & Adult market in Italy
eCommerce revenue growth in the Erotic & Adult market in Italy
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 17.0 | 97.9 | 92.4 | 30.9 | 41.4 | 41.2 | 40.7 | 53.8 |
Top stores
Top five Erotic & Adult online stores in Italy by net sales 2023
With sales in the Italian Erotic & Adult market, mysecretcase.com generated a revenue of US$24.3 million in 2023, which means it is the leading online store in this market. The Erotic & Adult ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Erotic & Adult market in Italy in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Erotic & Adult market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Erotic & Adult The category Erotic & Adult comprises digital sales of erotic lingerie, sex toys, lubricants and sexual wellness products, and more. This category does not cover erotic books, contraceptives or online dating and matchmaking services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Erotic lingerie
- Sex toys
- Lubricants and sexual wellness products
- Fetish gear
Out-of-scope
- Erotic books
- Contraceptives
- Online dating and matchmaking services
Select sub-category