Care Products market in Italy

The Italian Care Products eCommerce market is predicted to reach US$3,681.0 million by 2024 and accounts for 9.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.1%, resulting in a projected market volume of US$5,221.5 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Care Products retail market, the online share is 32.7% and will increase by an average of 10.7% to 49.2% by 2028.

With sales in the Italian Care Products market, amazon.it generated a revenue of US$400.9 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Italian Care Products eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 99.2% of all online stores checked. Other offered payment methods in the Italian Care Products eCommerce market in 2023 are Mastercard (Cards) with 98.4%, PayPal (E-wallets) with 91.2%, and Cash on delivery (Cash on delivery) with 69.6%. With 60.8% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

Despite GLS's dominant position with 54.0% of online stores opting for its services, the Italian Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Bartolini (BRT), DHL, SDA (Poste Italiane), and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 22.1% of online stores using the shop software solution, the Italian Care Products eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including PrestaShop, Salesforce Commerce Cloud, Shopify, and OpenCart, which collectively hold a significant share of the market.