Fashion market in India
The Indian Fashion eCommerce market is predicted to reach US$23,120.5 million by 2024 and accounts for 19.1% of the total eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.1%, resulting in a projected market volume of US$39,191.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Indian Apparel market
The monthly eCommerce revenue of the Indian Apparel market was US$1,211 million in November 2024. This refers to a growth of -17.9% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 11.7% of the total 2024 revenue of the Indian Apparel market and the lowest in February 2024 with 6.6% of the total 2024 revenue.
Revenue Last Month
US$1,210.8m
The eCommerce revenue fell by 17.9% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 5.9 | 87.5 | 62.6 | 75.0 | 1.5 | 27.9 | 34.2 | 19.8 | 65.2 | 76.0 | 93.3 | 51.4 |
Market development
eCommerce revenue development in the Apparel market in India
The Indian Apparel eCommerce market is predicted to reach US$12,651.3 million by 2024 and accounts for 54.7% of the Fashion eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.6%, resulting in a projected market volume of US$21,099.8 million by 2028. The Apparel eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Bags & Accessories, and Footwear.
eCommerce revenue development in the Apparel market in India
eCommerce revenue growth in the Apparel market in India
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 28.6 | 54.8 | 0.0 | 18.7 | 39.5 | 10.5 | 47.1 | 89.4 |
Top stores
Top five Apparel online stores in India by net sales 2023
With sales in the Indian Apparel market, ajio.com generated a revenue of US$1,102.7 million in 2023, which means it is the leading online store in this market. The Apparel ranking of India is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Apparel market in India in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Apparel market within the Fashion market
Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Outerwear (e.g. jackets, coats)
- Tops (e.g. t-shirts, sweaters, blouses)
- Bottoms (e.g. pants, shorts, skirts)
- Undergarments (e.g. underwear, socks)
- Activewear (e.g. joggers, tights, tricots)
Out-of-scope
- Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
- Footwear
- Fashion accessories (e.g. gloves, hats, scarves)
Select sub-category