eCommerce market in India
India is the 4th largest market for eCommerce with a predicted revenue of US$120,756.1 million by 2024, placing it ahead of South Korea. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.7%, resulting in a projected market volume of US$231,823.3 million by 2028. With an expected increase of 20.3% in 2024, the Indian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in India, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Indian eCommerce market. Electronics is the largest market and accounts for 24.4% of the Indian eCommerce revenue. It is followed by Hobby & Leisure with 20.6%, Fashion with 19.1%, Furniture & Homeware with 12.0%, Care Products with 8.3%, Grocery with 8.0%, and DIY with the remaining 7.5%.
Monthly revenues
Monthly revenues in the Indian eCommerce market
The monthly eCommerce revenue of the Indian eCommerce market was US$11,119 million in November 2024. This refers to a growth of -18.6% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 11.3% of the total 2024 revenue of the Indian eCommerce market and the lowest in February 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$11,119.2m
The eCommerce revenue fell by 18.6% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 26.0 | 50.9 | 15.2 | 21.6 | 55.4 | 74.7 | 43.4 | 22.5 | 6.2 | 39.1 | 64.1 | 2.7 |
Market development
eCommerce revenue development in India
India is the 4th largest market for eCommerce with a predicted revenue of US$120,756.1 million by 2024, placing it ahead of South Korea. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 17.7%, resulting in a projected market volume of US$231,823.3 million by 2028. With an expected increase of 20.3% in 2024, the Indian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in India, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Indian eCommerce market. Electronics is the largest market and accounts for 24.4% of the Indian eCommerce revenue. It is followed by Hobby & Leisure with 20.6%, Fashion with 19.1%, Furniture & Homeware with 12.0%, Care Products with 8.3%, Grocery with 8.0%, and DIY with the remaining 7.5%.
eCommerce revenue development in India
eCommerce revenue growth in India
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 34.8 | 31.7 | 65.2 | 3.0 | 45.0 | 55.2 | 68.3 | 86.2 |
Top stores
Top five online stores in India by net sales 2023
The biggest player in the Indian eCommerce market is ajio.com. The store had a revenue of US$2,297.2 million in 2023. Store rankings include every store that generates revenue in India. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in India was considered.
eCommerce net sales generated in India in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Indian eCommerce market
With 83.7% VISA the most commonly offered payment method of all online stores in the Indian eCommerce market in 2023. Like VISA Mastercard with a share of 83.7% and American Express with a share of 61.6% the payment type Cards is the most common used by online retailers in in the Indian eCommerce market in 2023. Other commonly used payment methods in that market are Bank transfer/cash in advance (Bank transfer) with 69.4% and Cash on delivery (Cash on delivery) with 63.6% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Indian eCommerce market
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Indian eCommerce market
Despite Blue Dart's dominant position with 52.2% of online stores opting for its services, the Indian eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Delhivery, FedEx, Ecom Express, and DTDC, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Indian eCommerce market
See all stores offering
Select main category