eCommerce market in Israel
Israel is the 30th largest market for eCommerce with a predicted revenue of US$9,547.8 million by 2024, placing it ahead of Chile. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.2%, resulting in a projected market volume of US$12,135.5 million by 2028. With an expected increase of 8.0% in 2024, the Israeli eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Israel, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Israeli eCommerce market. Hobby & Leisure is the largest market and accounts for 25.3% of the Israeli eCommerce revenue. It is followed by Electronics with 21.6%, Fashion with 17.2%, Furniture & Homeware with 11.8%, Care Products with 9.1%, DIY with 8.4%, and Grocery with the remaining 6.6%.
Monthly revenues
Monthly revenues in the Israeli eCommerce market
The monthly eCommerce revenue of the Israeli eCommerce market was US$748 million in November 2024. This refers to a growth of 6.0% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in March 2024 with 9.7% of the total 2024 revenue of the Israeli eCommerce market and the lowest in October 2024 with 7.4% of the total 2024 revenue.
Revenue Last Month
US$748.4m
The eCommerce revenue grew by 6.0% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 45.6 | 61.3 | 9.6 | 66.5 | 71.5 | 0.3 | 71.5 | 30.7 | 4.2 | 20.9 | 81.2 | 79.5 |
Market development
eCommerce revenue development in Israel
Israel is the 30th largest market for eCommerce with a predicted revenue of US$9,547.8 million by 2024, placing it ahead of Chile. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.2%, resulting in a projected market volume of US$12,135.5 million by 2028. With an expected increase of 8.0% in 2024, the Israeli eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Israel, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Israeli eCommerce market. Hobby & Leisure is the largest market and accounts for 25.3% of the Israeli eCommerce revenue. It is followed by Electronics with 21.6%, Fashion with 17.2%, Furniture & Homeware with 11.8%, Care Products with 9.1%, DIY with 8.4%, and Grocery with the remaining 6.6%.
eCommerce revenue development in Israel
eCommerce revenue growth in Israel
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 12.9 | 27.7 | 11.0 | 22.3 | 2.2 | 26.6 | 45.8 | 0.7 |
Top stores
Top five online stores in Israel by net sales 2023
The biggest player in the Israeli eCommerce market is shufersal.co.il. The store had a revenue of US$720.1 million in 2023. Store rankings include every store that generates revenue in Israel. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Israel was considered.
eCommerce net sales generated in Israel in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Israeli eCommerce market
With 89.1% VISA the most commonly offered payment method of all online stores in the Israeli eCommerce market in 2023. Like VISA Mastercard with a penetration of 86.4%, American Express with a share of 69.1%, and Diners Club with a share of 34.5% the payment type Cards is the most common used by online retailers in in the Israeli eCommerce market in 2023. With a share 65.5% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the Israeli eCommerce market
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Shipping Service Provider
Top 5 offered shipping providers in the Israeli eCommerce market
Despite Israel Post's dominant position with 32.8% of online stores opting for its services, the Israeli eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), Cheetah, Tapuz delivery, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Israeli eCommerce market
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Shop Software Solutions
Top 5 used shop software solutions in the Israeli eCommerce market
Although WooCommerce holds a commanding lead with 31.1% of online stores using the shop software solution, the Israeli eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Shopify, Konimbo, and e-Shop Israel, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Israeli eCommerce market
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