Grocery market in Indonesia

The Indonesian Grocery eCommerce market is predicted to reach US$9,554.5 million by 2024 and accounts for 14.7% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 36.0%, resulting in a projected market volume of US$32,706.7 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Noodles market in Indonesia

The Indonesian Noodles eCommerce market is predicted to reach US$843.1 million by 2024 and accounts for 25.7% of the Food Cupboard eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 43.6%, resulting in a projected market volume of US$3,588.8 million by 2028. The Noodles eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Cereals, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.

eCommerce revenue development in the Noodles market in Indonesia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Noodles market in Indonesia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)60.82.719.638.143.577.010.695.9

Online share

eCommerce online share of the total Noodles market in Indonesia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indonesian Noodles retail market, the online share is 2.8% and will increase by an average of 9.4% to 4.0% by 2028.

eCommerce online share of the total Noodles market in Indonesia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)17.1%57.3%83.5%68.7%55.1%45.8%20.9%39.4%

Market definition

Definition of the Noodles market within the Grocery market

Market definition: Grocery > Food > Food Cupboard > Noodles The category Noodles includes the online trade of noodles (e.g. pasta, spaghetti, ramen). This category does not cover noodle ready meals and pasta sauces. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Noodles (e.g. pasta, spaghetti, ramen)

Out-of-scope

  • Noodle ready meals
  • Pasta sauces

Market comparison

The Indonesian Noodles market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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