Fashion market in Indonesia

The Indonesian Fashion eCommerce market is predicted to reach US$18,753.8 million by 2025 and accounts for 23.1% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 17.3%, resulting in a projected market volume of US$35,509.1 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indonesian Fashion retail market, the online share is 19.3% and will increase by an average of 2.1% to 20.9% by 2029.

With sales in the Indonesian Fashion market, blibli.com generated a revenue of US$125.7 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Indonesia is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 55.3% share VISA is the most commonly offered payment method of all online stores in the Indonesian Fashion eCommerce market in 2024. Unlike VISA which is of type Cards Bank Central Asia (BCA), MANDIRI BANK, and Bank Negara Indonesia (BNI) with shares of 54.3%, 51.1%, and 47.9% are of type Bank transfer.

Despite JNE Express's dominant position with 68.4% of online stores opting for its services, the Indonesian Fashion eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including Sicepat, Gojek, J&T Express, and Grab, hold smaller but significant shares, contributing to a dynamic and fragmented market.