Electronics market in Hungary
The Hungarian Electronics eCommerce market is predicted to reach US$937.4 million by 2024 and accounts for 20.9% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.3%, resulting in a projected market volume of US$1,151.3 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Personal Care Appliances market in Hungary
The Hungarian Personal Care Appliances eCommerce market is predicted to reach US$29.2 million by 2024 and accounts for 9.1% of the Electrical Appliances eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.9%, resulting in a projected market volume of US$38.1 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.
eCommerce revenue development in the Personal Care Appliances market in Hungary
eCommerce revenue growth in the Personal Care Appliances market in Hungary
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 73.5 | 70.1 | 42.7 | 27.3 | 98.3 | 95.7 | 55.5 | 43.8 | ||||
| as of Electrical Appliances (in %) | 21.6 | 21.9 | 21.6 | 21.6 | 22.0 | 22.1 | 22.2 | 22.0 | 21.7 | 21.4 | 21.1 | 20.8 |
Market definition
Definition of the Personal Care Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care Appliances
- Electric shavers and razors
- Electric toothbrushes
- Epilators and hair removal devices
Out-of-scope
- Make-up brushes
Market comparison
The Hungarian Personal Care Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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