Electronics market in Greece

The Greek Electronics eCommerce market is predicted to reach US$1,976.9 million by 2024 and accounts for 20.5% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$2,562.2 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Personal Care Appliances market in Greece

The Greek Personal Care Appliances eCommerce market is predicted to reach US$63.6 million by 2024 and accounts for 9.2% of the Electrical Appliances eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%, resulting in a projected market volume of US$88.0 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.

eCommerce revenue development in the Personal Care Appliances market in Greece

in million US$

eCommerce revenue growth in the Personal Care Appliances market in Greece

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)79.487.611.663.569.277.884.689.8
as of Electrical Appliances (in %)21.321.621.221.521.721.721.821.821.922.022.122.1

Market definition

Definition of the Personal Care Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair care Appliances
  • Electric shavers and razors
  • Electric toothbrushes
  • Epilators and hair removal devices

Out-of-scope

  • Make-up brushes

Market comparison

The Greek Personal Care Appliances market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %