Furniture & Homeware market in Ghana

The Ghanaian Furniture & Homeware eCommerce market is predicted to reach US$102.1 million by 2024 and accounts for 11.5% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.0%, resulting in a projected market volume of US$160.4 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture & Homeware market in Ghana

The Ghanaian Furniture & Homeware eCommerce market is predicted to reach US$102.1 million by 2024 and accounts for 11.5% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.0%, resulting in a projected market volume of US$160.4 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Ghana

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Furniture & Homeware market in Ghana

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.715.746.736.240.990.672.81.6

Online share

eCommerce online share of the total Furniture & Homeware market in Ghana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ghanaian Furniture & Homeware retail market, the online share is 7.5% and will increase by an average of 6.1% to 9.6% by 2028.

eCommerce online share of the total Furniture & Homeware market in Ghana

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)16.8%47.6%11.9%48.9%1.4%16.6%76.2%14.3%

Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services

Market comparison

The Ghanaian Furniture & Homeware market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis