Hobby & Leisure market in Ghana

The Ghanaian Hobby & Leisure eCommerce market is predicted to reach US$179.9 million by 2024 and accounts for 23.2% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$309.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Bicycles market in Ghana

The Ghanaian Bicycles eCommerce market is predicted to reach US$14.6 million by 2024 and accounts for 60.0% of the Individual Sports eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.5%, resulting in a projected market volume of US$24.2 million by 2028. The Bicycles eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Fishing Equipment, Fitness Equipment, Hunting & Weapons, and Other Individual Sports.

eCommerce revenue development in the Bicycles market in Ghana

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Bicycles market in Ghana

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)95.939.199.39.855.764.927.314.7

Online share

eCommerce online share of the total Bicycles market in Ghana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ghanaian Bicycles retail market, the online share is 1.6% and will increase by an average of 4.7% to 1.9% by 2028.

eCommerce online share of the total Bicycles market in Ghana

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)41.7%56.3%70.4%33.6%81.8%94.5%22.7%6.5%

Market definition

Definition of the Bicycles market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Bicycles The category Bicycles includes the online trade of bicycles (e.g. road bikes, mountain bikes, commuter bikes, electric bikes, bmx bikes), bicycle accessories (e.g. locks, water bottle cages), safety gear (e.g. helmets, gloves, reflective clothing), and more. This category does not cover exercise bikes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bicycles (e.g. road bikes, mountain bikes, commuter bikes, electric bikes, BMX bikes)
  • Bicycle accessories (e.g. locks, water bottle cages)
  • Safety gear (e.g. helmets, gloves, reflective clothing)
  • Bicycle parts, components and tools (e.g. tires, tubes, brakes, gears, pedals, handlebars)
  • Bike bags and panniers

Out-of-scope

  • Exercise bikes

Market comparison

The Ghanaian Bicycles market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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