Fashion market in the UK
The UK Fashion eCommerce market is predicted to reach US$45,098.5 million by 2024 and accounts for 28.5% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$56,520.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Monthly revenues
Monthly eCommerce revenues in the UK Fashion market
The monthly eCommerce revenue of the UK Fashion market was US$4,439 million in November 2024. This refers to a growth of 18.9% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 11.2% of the total 2023 revenue of the UK Fashion market and the lowest in February 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$4,439.2m
The eCommerce revenue grew by 18.9% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 14.6 | 65.6 | 84.0 | 61.7 | 54.6 | 93.8 | 53.3 | 17.1 | 88.4 | 6.6 | 87.4 | 13.8 |
Market development
eCommerce revenue development in the Fashion market in the UK
The UK Fashion eCommerce market is predicted to reach US$45,098.5 million by 2024 and accounts for 28.5% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$56,520.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
eCommerce revenue development in the Fashion market in the UK
eCommerce revenue growth in the Fashion market in the UK
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 69.5 | 67.9 | 92.4 | 30.2 | 11.9 | 95.7 | 46.5 | 57.5 |
Top stores
Top five Fashion online stores in the UK by net sales 2023
With sales in the UK Fashion market, sainsburys.co.uk generated a revenue of US$2,058.6 million in 2023, which means it is the leading online store in this market. The Fashion ranking of the United Kingdom is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in the UK in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the UK Fashion market
With 97.5% VISA the most commonly offered payment method of all online stores in the UK Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 97.5% and American Express with a share of 68.3% the payment type Cards is the most common used by online retailers in in the UK Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 85.2% and Klarna (Installment) with 27.0% of stores offering that payment method to the clients.
Top 5 offered payment methods in the UK Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the UK Fashion market
Despite Royal Mail's dominant position with 54.3% of online stores opting for its services, the UK Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, DHL, Evri, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the UK Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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