eCommerce market in Fiji
Fiji is one of the smaller markets for eCommerce with a predicted revenue of US$170.6 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.6%, resulting in a projected market volume of US$220.4 million by 2028. With an expected increase of 4.6% in 2024, the Fijian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Fiji, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Fijian eCommerce market. Electronics is the largest market and accounts for 27.0% of the Fijian eCommerce revenue. It is followed by Fashion with 22.5%, Hobby & Leisure with 14.0%, Furniture & Homeware with 11.4%, Grocery with 11.3%, Care Products with 7.0%, and DIY with the remaining 6.8%.
Market development
eCommerce revenue development in Fiji
Fiji is one of the smaller markets for eCommerce with a predicted revenue of US$170.6 million by 2024. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 6.6%, resulting in a projected market volume of US$220.4 million by 2028. With an expected increase of 4.6% in 2024, the Fijian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Fiji, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Fijian eCommerce market. Electronics is the largest market and accounts for 27.0% of the Fijian eCommerce revenue. It is followed by Fashion with 22.5%, Hobby & Leisure with 14.0%, Furniture & Homeware with 11.4%, Grocery with 11.3%, Care Products with 7.0%, and DIY with the remaining 6.8%.
eCommerce revenue development in Fiji
eCommerce revenue growth in Fiji
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 6.3 | 78.5 | 63.8 | 74.2 | 12.8 | 15.6 | 31.2 | 19.8 |
Market comparison
The Fijian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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