Grocery market in Fiji

The Fijian Grocery eCommerce market is predicted to reach US$19.2 million by 2024 and accounts for 11.3% of the total eCommerce market in Fiji. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.5%, resulting in a projected market volume of US$39.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Alcoholic Beverages market in Fiji

The Fijian Alcoholic Beverages eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 31.5% of the Beverages eCommerce market in Fiji. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$3.7 million by 2028. The Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Non-Alcoholic Beverages.

eCommerce revenue development in the Alcoholic Beverages market in Fiji

in million US$

eCommerce revenue growth in the Alcoholic Beverages market in Fiji

in %

Net eCommerce revenue split by sub-category

in %
201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)48.167.13.740.685.986.65.386.0
as of Beverages (in %)70.069.568.267.969.968.968.768.468.268.067.867.6

Online share

eCommerce online share of the total Alcoholic Beverages market in Fiji

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Fijian Alcoholic Beverages retail market, the online share is 5.4% and will increase by an average of 14.0% to 9.1% by 2028.

eCommerce online share of the total Alcoholic Beverages market in Fiji

in %
20202021202220232024202520262027
Online share (in %)50.8%83.8%61.3%70.8%64.7%90.2%79.3%29.9%

Market definition

Definition of the Alcoholic Beverages market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages The category Alcoholic Beverages includes the online trade of wine, liquor, beer, and more. This category does not cover non-alcoholic beer and non-alcoholic sparkling wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine
  • Liquor
  • Beer
  • Sparkling wine and champagne
  • Liqour and beer mixed drinks

Out-of-scope

  • Non-alcoholic beer
  • Non-alcoholic sparkling wine

Market comparison

The Fijian Alcoholic Beverages market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

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