Electronics market in Spain

The Spanish Electronics eCommerce market is predicted to reach US$11,314.6 million by 2024 and accounts for 24.9% of the total eCommerce market in Spain. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.9%, resulting in a projected market volume of US$14,784.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Spanish Electronics retail market, the online share is 44.3% and will increase by an average of 3.5% to 50.9% by 2028.

With sales in the Spanish Electronics market, amazon.es generated a revenue of US$1,626.1 million in 2023, which means it is the leading online store in this market. The Electronics ranking of Spain is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Spanish Electronics eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 91.7% of all online stores checked. Other offered payment methods in the Spanish Electronics eCommerce market in 2023 are Mastercard (Cards) with 90.3%, Bank transfer/cash in advance (Bank transfer) with 69.4%, and PayPal (E-wallets) with 68.1%. With 36.1% Cash on delivery (Cash on delivery) has already a significantly smaller coverage compared to VISA (Cards).