Care Products market in Estonia

The Estonian Care Products eCommerce market is predicted to reach US$38.1 million by 2024 and accounts for 9.4% of the total eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.6%, resulting in a projected market volume of US$49.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Other Personal Care market in Estonia

The Estonian Other Personal Care eCommerce market is predicted to reach US$0.5 million by 2024 and accounts for 2.8% of the Personal Care eCommerce market in Estonia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%, resulting in a projected market volume of US$0.7 million by 2028. The Other Personal Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Shower & Bath.

eCommerce revenue development in the Other Personal Care market in Estonia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Personal Care market in Estonia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)64.991.530.679.684.057.398.93.5

Market definition

Definition of the Other Personal Care market within the Care Products market

Market definition: Care Products > Personal Care > Other Personal Care The category Other Personal Care includes the online trade of shaving and grooming products (e.g. safety razors, straight razors, shaving blades, shaving creams, aftershave and aftershave balms). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shaving and grooming products (e.g. safety razors, straight razors, shaving blades, shaving creams, aftershave and aftershave balms)

Market comparison

The Estonian Other Personal Care market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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