eCommerce market in Ecuador
Ecuador is the 52nd largest market for eCommerce with a predicted revenue of US$2,927.0 million by 2024, placing it ahead of Sri Lanka. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.2%, resulting in a projected market volume of US$3,867.9 million by 2028. With an expected increase of 10.1% in 2024, the Ecuadorian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Ecuador, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Ecuadorian eCommerce market. Electronics is the largest market and accounts for 24.4% of the Ecuadorian eCommerce revenue. It is followed by Fashion with 21.3%, Hobby & Leisure with 20.9%, Furniture & Homeware with 11.2%, Care Products with 8.3%, DIY with 8.2%, and Grocery with the remaining 5.7%.
Market development
eCommerce revenue development in Ecuador
Ecuador is the 52nd largest market for eCommerce with a predicted revenue of US$2,927.0 million by 2024, placing it ahead of Sri Lanka. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 7.2%, resulting in a projected market volume of US$3,867.9 million by 2028. With an expected increase of 10.1% in 2024, the Ecuadorian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Ecuador, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Ecuadorian eCommerce market. Electronics is the largest market and accounts for 24.4% of the Ecuadorian eCommerce revenue. It is followed by Fashion with 21.3%, Hobby & Leisure with 20.9%, Furniture & Homeware with 11.2%, Care Products with 8.3%, DIY with 8.2%, and Grocery with the remaining 5.7%.
eCommerce revenue development in Ecuador
eCommerce revenue growth in Ecuador
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 16.0 | 23.0 | 71.7 | 31.1 | 60.8 | 58.4 | 1.6 | 37.9 |
Market comparison
The Ecuadorian eCommerce market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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