Electronics market in Germany
The German Electronics eCommerce market is predicted to reach US$23,553.1 million by 2024 and accounts for 21.3% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$28,661.4 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Personal Care Appliances market in Germany
The German Personal Care Appliances eCommerce market is predicted to reach US$1,200.6 million by 2024 and accounts for 14.6% of the Electrical Appliances eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%, resulting in a projected market volume of US$1,555.4 million by 2028. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.
eCommerce revenue development in the Personal Care Appliances market in Germany
eCommerce revenue growth in the Personal Care Appliances market in Germany
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 44.2 | 39.3 | 76.0 | 59.1 | 70.3 | 16.4 | 42.6 | 32.7 | ||||
as of Electrical Appliances (in %) | 5.0 | 5.5 | 5.7 | 5.6 | 5.7 | 5.7 | 5.7 | 5.8 | 6.0 | 6.1 | 6.2 | 6.4 |
Market definition
Definition of the Personal Care Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care Appliances
- Electric shavers and razors
- Electric toothbrushes
- Epilators and hair removal devices
Out-of-scope
- Make-up brushes
Market comparison
The German Personal Care Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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