Furniture & Homeware market in Germany
The German Furniture & Homeware eCommerce market is predicted to reach US$10,707.7 million by 2024 and accounts for 9.7% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.2%, resulting in a projected market volume of US$13,113.8 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Monthly revenues
Monthly eCommerce revenues in the German Furniture & Homeware market
The monthly eCommerce revenue of the German Furniture & Homeware market was US$1,109 million in November 2024. This refers to a growth of 6.2% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.4% of the total 2024 revenue of the German Furniture & Homeware market and the lowest in September 2024 with 6.9% of the total 2024 revenue.
Revenue Last Month
US$1,108.5m
The eCommerce revenue grew by 6.2% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 88.7 | 60.4 | 64.7 | 54.7 | 24.8 | 8.6 | 54.4 | 65.5 | 95.7 | 44.7 | 91.4 | 58.6 |
Market development
eCommerce revenue development in the Furniture & Homeware market in Germany
The German Furniture & Homeware eCommerce market is predicted to reach US$10,707.7 million by 2024 and accounts for 9.7% of the total eCommerce market in Germany. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.2%, resulting in a projected market volume of US$13,113.8 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Germany
eCommerce revenue growth in the Furniture & Homeware market in Germany
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 80.1 | 98.3 | 52.6 | 63.6 | 96.0 | 88.8 | 5.2 | 71.6 |
Top stores
Top five Furniture & Homeware online stores in Germany by net sales 2023
With sales in the German Furniture & Homeware market, amazon.de generated a revenue of US$1,347.6 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Germany is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Germany in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Payment Methods
Top 5 offered payment methods in the German Furniture & Homeware market
The German Furniture & Homeware eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with PayPal (E-wallets) covering the largest share with 95.1% of all online stores checked. Other offered payment methods in the German Furniture & Homeware eCommerce market in 2023 are VISA (Cards) with 86.7%, Mastercard (Cards) with 86.7%, and Bank transfer/cash in advance (Bank transfer) with 83.5%. With 49.6% Sofortüberweisung (Bank transfer) has already a significantly smaller coverage compared to PayPal (E-wallets).
Top 5 offered payment methods in the German Furniture & Homeware market
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Shipping Service Provider
Top 5 offered shipping providers in the German Furniture & Homeware market
Despite DHL's dominant position with 77.4% of online stores opting for its services, the German Furniture & Homeware eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, GLS, UPS (United Parcel Service), and Hermes, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the German Furniture & Homeware market
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Shop Software Solutions
Top 5 used shop software solutions in the German Furniture & Homeware market
Although Shopware holds a commanding lead with 22.5% of online stores using the shop software solution, the German Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Shopify, JTL-Shop, and OXID EShop, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the German Furniture & Homeware market
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Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
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