Fashion market in Czechia
The Czech Fashion eCommerce market is predicted to reach US$1,392.3 million by 2024 and accounts for 17.6% of the total eCommerce market in Czechia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.4%, resulting in a projected market volume of US$1,592.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Czech Fashion market
The monthly eCommerce revenue of the Czech Fashion market was US$139 million in November 2024. This refers to a growth of 1.7% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.0% of the total 2024 revenue of the Czech Fashion market and the lowest in February 2024 with 6.8% of the total 2024 revenue.
Revenue Last Month
US$138.7m
The eCommerce revenue grew by 1.7% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 20.6 | 99.5 | 94.5 | 61.3 | 68.5 | 25.3 | 78.0 | 14.7 | 96.2 | 28.3 | 11.5 | 8.2 |
Market development
eCommerce revenue development in the Fashion market in Czechia
The Czech Fashion eCommerce market is predicted to reach US$1,392.3 million by 2024 and accounts for 17.6% of the total eCommerce market in Czechia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.4%, resulting in a projected market volume of US$1,592.4 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Czechia
eCommerce revenue growth in the Fashion market in Czechia
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 15.5 | 31.5 | 38.2 | 39.1 | 86.0 | 32.3 | 49.4 | 5.2 |
Top stores
Top five Fashion online stores in Czechia by net sales 2023
With sales in the Czech Fashion market, shein.com generated a revenue of US$206.1 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Czechia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Czechia in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Czech Fashion market
The Czech Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with VISA (Cards) covering the largest share with 85.6% of all online stores checked. Other offered payment methods in the Czech Fashion eCommerce market in 2023 are Mastercard (Cards) with 85.6%, Cash on delivery (Cash on delivery) with 82.9%, and Bank transfer/cash in advance (Bank transfer) with 65.8%. With 30.6% PayPal (E-wallets) has already a significantly smaller coverage compared to VISA (Cards).
Top 5 offered payment methods in the Czech Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Czech Fashion market
Despite Česká pošta's dominant position with 62.6% of online stores opting for its services, the Czech Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including PPL, DPD, GLS, and Zásilkovna, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Czech Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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