Fashion market in Switzerland
The Swiss Fashion eCommerce market is predicted to reach US$4,152.8 million by 2024 and accounts for 24.9% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$4,651.1 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Monthly revenues
Monthly eCommerce revenues in the Swiss Fashion market
The monthly eCommerce revenue of the Swiss Fashion market was US$448 million in November 2024. This refers to a growth of 8.2% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.8% of the total 2024 revenue of the Swiss Fashion market and the lowest in February 2024 with 6.6% of the total 2024 revenue.
Revenue Last Month
US$448.0m
The eCommerce revenue grew by 8.2% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 90.0 | 51.2 | 2.7 | 55.2 | 18.9 | 70.5 | 89.0 | 65.9 | 51.0 | 7.0 | 14.0 | 35.7 |
Market development
eCommerce revenue development in the Fashion market in Switzerland
The Swiss Fashion eCommerce market is predicted to reach US$4,152.8 million by 2024 and accounts for 24.9% of the total eCommerce market in Switzerland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.9%, resulting in a projected market volume of US$4,651.1 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
eCommerce revenue development in the Fashion market in Switzerland
eCommerce revenue growth in the Fashion market in Switzerland
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 48.1 | 73.4 | 99.2 | 50.7 | 43.2 | 34.0 | 44.4 | 31.4 |
Top stores
Top five Fashion online stores in Switzerland by net sales 2023
With sales in the Swiss Fashion market, zalando.ch generated a revenue of US$788.0 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Switzerland in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Swiss Fashion market
With 98.5% VISA the most commonly offered payment method of all online stores in the Swiss Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 98.5% and American Express with a share of 46.0% the payment type Cards is the most common used by online retailers in in the Swiss Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 82.5% and unknown (Invoice) with 48.2% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Swiss Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Swiss Fashion market
Despite Schweizerische Post's dominant position with 54.5% of online stores opting for its services, the Swiss Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Die Post, DHL, DPD, and Quickpac, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Swiss Fashion market
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Shop Software Solutions
Top 5 used shop software solutions in the Swiss Fashion market
In the Swiss Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, Salesforce Commerce Cloud, and Shopify, have been able to secure a market share exceeding 9.2%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Swiss Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category