DIY market in Switzerland
The Swiss DIY eCommerce market is predicted to reach US$575.0 million by 2024 and accounts for 3.4% of the total eCommerce market in Switzerland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.0%, resulting in a projected market volume of US$531.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Monthly revenues
Monthly eCommerce revenues in the Swiss DIY market
The monthly eCommerce revenue of the Swiss DIY market was US$56 million in October 2024. This refers to a growth of 25.0% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 9.7% of the total 2024 revenue of the Swiss DIY market and the lowest in February 2024 with 6.6% of the total 2024 revenue.
Revenue Last Month
US$55.8m
The eCommerce revenue grew by 25.0% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 14.5 | 11.8 | 10.5 | 58.1 | 33.8 | 74.6 | 86.3 | 45.7 | 89.8 | 32.0 | 3.1 | 33.3 |
Market development
eCommerce revenue development in the DIY market in Switzerland
The Swiss DIY eCommerce market is predicted to reach US$575.0 million by 2024 and accounts for 3.4% of the total eCommerce market in Switzerland. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -2.0%, resulting in a projected market volume of US$531.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
eCommerce revenue development in the DIY market in Switzerland
eCommerce revenue growth in the DIY market in Switzerland
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.6 | 51.1 | 81.8 | 7.0 | 98.7 | 36.0 | 1.2 | 37.3 |
Top stores
Top five DIY online stores in Switzerland by net sales 2023
With sales in the Swiss DIY market, galaxus.ch generated a revenue of US$81.9 million in 2023, which means it is the leading online store in this market. The DIY ranking of Switzerland is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the DIY market in Switzerland in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Swiss DIY market
With 94.9% VISA the most commonly offered payment method of all online stores in the Swiss DIY eCommerce market in 2023. Like VISA Mastercard with a share of 94.9% and American Express with a share of 45.8% the payment type Cards is the most common used by online retailers in in the Swiss DIY eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 78.0% and Bank transfer/cash in advance (Bank transfer) with 71.2% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Swiss DIY market
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Shop Software Solutions
Top 5 used shop software solutions in the Swiss DIY market
In the Swiss DIY eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Shopware, Magento, and SAP Commerce, have been able to secure a market share exceeding 8.0%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Swiss DIY market
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Market definition
Definition of the DIY market
Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Garden (e.g. plants, fertilizers, shovels, lawn mowers)
- Vehicle parts (e.g. car tires, car parts, motorcycle parts)
- Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)
Out-of-scope
- Stationery, crafts & art supplies
- Gardening services
- Vehicle repair services
- Construction services