Hobby & Leisure market in Canada

The Canadian Hobby & Leisure eCommerce market is predicted to reach US$7,335.6 million by 2024 and accounts for 20.8% of the total eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.5%, resulting in a projected market volume of US$9,422.2 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Canadian Hobby & Leisure retail market, the online share is 19.5% and will increase by an average of 4.3% to 23.0% by 2028.

With sales in the Canadian Hobby & Leisure market, amazon.ca generated a revenue of US$4,816.2 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Canada is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.7% VISA the most commonly offered payment method of all online stores in the Canadian Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a penetration of 96.7%, American Express with a share of 62.8%, and Discover with a share of 34.3% the payment type Cards is the most common used by online retailers in in the Canadian Hobby & Leisure eCommerce market in 2023. With a share 62.8% PayPal is the most common used payment method offered to the clients of type E-wallets.

Despite Canada Post's dominant position with 90.5% of online stores opting for its services, the Canadian Hobby & Leisure eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), FedEx, Purolator, and Canpar, hold smaller but significant shares, contributing to a dynamic and fragmented market.

In the Canadian Hobby & Leisure eCommerce market in 2023, Shopify is the leading shop software solution, used by over 34.4% of online retailers. WooCommerce comes in second, but with a much lower usage rate of 9.0%. Meanwhile, Magento, Salesforce Commerce Cloud, and BigCommerce are used by a relatively small number of online retailers.