Fashion market in Canada
The Canadian Fashion eCommerce market is predicted to reach US$8,368.9 million by 2024 and accounts for 23.8% of the total eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$10,322.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Canadian Fashion market
The monthly eCommerce revenue of the Canadian Fashion market was US$758 million in October 2024. This refers to a growth of 15.6% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 11.3% of the total 2023 revenue of the Canadian Fashion market and the lowest in February 2024 with 6.6% of the total 2024 revenue.
Revenue Last Month
US$757.9m
The eCommerce revenue grew by 15.6% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 92.3 | 10.9 | 9.2 | 44.9 | 33.1 | 30.1 | 80.3 | 11.0 | 74.4 | 15.5 | 24.7 | 0.1 |
Market development
eCommerce revenue development in the Fashion market in Canada
The Canadian Fashion eCommerce market is predicted to reach US$8,368.9 million by 2024 and accounts for 23.8% of the total eCommerce market in Canada. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%, resulting in a projected market volume of US$10,322.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Canada
eCommerce revenue growth in the Fashion market in Canada
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 63.9 | 5.5 | 95.0 | 87.2 | 56.8 | 22.3 | 80.6 | 41.0 |
Top stores
Top five Fashion online stores in Canada by net sales 2023
With sales in the Canadian Fashion market, shein.com generated a revenue of US$1,318.1 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Canada is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Canada in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Canadian Fashion market
With 99.5% VISA the most commonly offered payment method of all online stores in the Canadian Fashion eCommerce market in 2023. Like VISA Mastercard with a penetration of 99.5%, American Express with a share of 82.5%, and Discover with a share of 40.2% the payment type Cards is the most common used by online retailers in in the Canadian Fashion eCommerce market in 2023. With a share 78.4% PayPal is the most common used payment method offered to the clients of type E-wallets.
Top 5 offered payment methods in the Canadian Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Canadian Fashion market
Despite Canada Post's dominant position with 77.0% of online stores opting for its services, the Canadian Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including FedEx, UPS (United Parcel Service), Purolator, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Canadian Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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