eCommerce market in Belarus

Belarus is the 50th largest market for eCommerce with a predicted revenue of US$3,386.3 million by 2024, placing it ahead of Pakistan. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 9.4%, resulting in a projected market volume of US$4,854.0 million by 2028. With an expected increase of 9.2% in 2024, the Belarusian eCommerce market contributed to the worldwide growth rate of 7.4% in 2024. Like in Belarus, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Belarusian eCommerce market. Hobby & Leisure is the largest market and accounts for 26.4% of the Belarusian eCommerce revenue. It is followed by Electronics with 21.1%, Fashion with 17.3%, Furniture & Homeware with 12.0%, DIY with 9.2%, Care Products with 8.0%, and Grocery with the remaining 6.2%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Belarusian retail market, the online share is 5.5% and will increase by an average of 5.5% to 6.8% by 2028.