Care Products market in Bhutan
The Bhutanese Care Products eCommerce market is predicted to reach US$6.6 million by 2024 and accounts for 8.3% of the total eCommerce market in Bhutan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.0%, resulting in a projected market volume of US$6.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Fragrances market in Bhutan
The Bhutanese Fragrances eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 20.1% of the Personal Care eCommerce market in Bhutan. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.6%, resulting in a projected market volume of US$0.7 million by 2028. The Fragrances eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Hygiene, Other Personal Care, and Shower & Bath.
eCommerce revenue development in the Fragrances market in Bhutan
eCommerce revenue growth in the Fragrances market in Bhutan
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 70.1 | 45.6 | 73.4 | 87.4 | 78.7 | 36.3 | 20.7 | 19.6 | ||||
| as of Personal Care (in %) | 35.3 | 36.6 | 37.1 | 39.7 | 39.5 | 41.8 | 43.2 | 44.5 | 45.9 | 47.3 | 48.6 | 50.0 |
Market definition
Definition of the Fragrances market within the Care Products market
Market definition: Care Products > Personal Care > Fragrances The category Fragrances includes the online trade of men fragrances and women fragrances. This category does not cover deodorants, room sprays or air fresheners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Men fragrances
- Women fragrances
Out-of-scope
- Deodorants
- Room sprays
- Air fresheners
- Scented candles
- Diffusers
- Scented body lotions and creams
Market comparison
The Bhutanese Fragrances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Household Care *
- Eye Cosmetics *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Hair Dyes *
- Other Personal Care *
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