Furniture & Homeware market in Brazil
The Brazilian Furniture & Homeware eCommerce market is predicted to reach US$4,177.3 million by 2024 and accounts for 10.3% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.2%, resulting in a projected market volume of US$5,949.3 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Kitchen & Bath market in Brazil
The Brazilian Kitchen & Bath eCommerce market is predicted to reach US$521.7 million by 2024 and accounts for 22.9% of the Furniture eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.3%, resulting in a projected market volume of US$1,057.4 million by 2028. The Kitchen & Bath eCommerce market is a sub-market of the Furniture market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Other Furniture, and Outdoor Furniture.
eCommerce revenue development in the Kitchen & Bath market in Brazil
eCommerce revenue growth in the Kitchen & Bath market in Brazil
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 17.5 | 84.5 | 98.0 | 19.4 | 12.2 | 1.7 | 19.0 | 88.0 | ||||
as of Furniture (in %) | 36.7 | 35.5 | 33.3 | 37.9 | 37.5 | 41.5 | 42.5 | 43.5 | 44.5 | 45.5 | 46.5 | 47.5 |
Market definition
Definition of the Kitchen & Bath market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Furniture > Kitchen & Bath The category Kitchen & Bath includes the online trade of kitchen furniture (e.g. kitchen cabinets, kitchen racks) and bathroom furniture (e.g. bathroom cabinets, bathroom storage). This category does not cover customized built-in kitchens and unmovable objects (e.g. sinks, bath tubs, faucets). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Kitchen furniture (e.g. kitchen cabinets, kitchen racks)
- Bathroom furniture (e.g. bathroom cabinets, bathroom storage)
Out-of-scope
- Customized built-in kitchens
- Unmovable objects (e.g. sinks, bath tubs, faucets)
Market comparison
The Brazilian Kitchen & Bath market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category