Hobby & Leisure market in Brazil

The Brazilian Hobby & Leisure eCommerce market is predicted to reach US$5,378.3 million by 2024 and accounts for 13.2% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.1%, resulting in a projected market volume of US$7,352.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Media, Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Musical Instruments, Toys, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Brazilian Hobby & Leisure retail market, the online share is 6.8% and will increase by an average of 14.5% to 11.6% by 2028.

With sales in the Brazilian Hobby & Leisure market, amazon.com.br generated a revenue of US$1,050.2 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 93.9% VISA the most commonly offered payment method of all online stores in the Brazilian Hobby & Leisure eCommerce market in 2023. Like VISA Mastercard with a penetration of 93.9%, Elo with a share of 77.3%, and American Express with a share of 75.8% the payment type Cards is the most common used by online retailers in in the Brazilian Hobby & Leisure eCommerce market in 2023. With a share 77.3% Boleto Bancario is the most common used payment method offered to the clients of type Cash on delivery.

Although Magento holds a commanding lead with 18.0% of online stores using the shop software solution, the Brazilian Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including VTEX, Tray Commerce, WooCommerce, and Tienda Nube, which collectively hold a significant share of the market.