Care Products market in Brazil
The Brazilian Care Products eCommerce market is predicted to reach US$2,481.3 million by 2024 and accounts for 6.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.3%, resulting in a projected market volume of US$3,673.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Household Care, and Health Care.
Monthly revenues
Monthly eCommerce revenues in the Brazilian Care Products market
The monthly eCommerce revenue of the Brazilian Care Products market was US$246 million in November 2024. This refers to a growth of 9.7% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 9.9% of the total 2024 revenue of the Brazilian Care Products market and the lowest in February 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$245.8m
The eCommerce revenue grew by 9.7% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 39.0 | 13.9 | 43.6 | 20.6 | 23.6 | 27.2 | 71.4 | 93.9 | 19.5 | 2.2 | 94.0 | 19.4 |
Market development
eCommerce revenue development in the Care Products market in Brazil
The Brazilian Care Products eCommerce market is predicted to reach US$2,481.3 million by 2024 and accounts for 6.1% of the total eCommerce market in Brazil. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.3%, resulting in a projected market volume of US$3,673.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Household Care, and Health Care.
eCommerce revenue development in the Care Products market in Brazil
eCommerce revenue growth in the Care Products market in Brazil
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 96.3 | 32.4 | 8.1 | 67.0 | 34.7 | 64.0 | 57.5 | 49.5 |
Top stores
Top five Care Products online stores in Brazil by net sales 2023
With sales in the Brazilian Care Products market, drogaraia.com.br generated a revenue of US$645.1 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Brazil is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Care Products market in Brazil in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Brazilian Care Products market
With 100.0% VISA the most commonly offered payment method of all online stores in the Brazilian Care Products eCommerce market in 2023. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 100.0%, American Express covering 91.6%,Elo covering 84.3%, and Diners Club covering 75.9% of all online stores in the Brazilian Care Products eCommerce market.
Top 5 offered payment methods in the Brazilian Care Products market
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Shop Software Solutions
Top 5 used shop software solutions in the Brazilian Care Products market
Although VTEX holds a commanding lead with 26.3% of online stores using the shop software solution, the Brazilian Care Products eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, edrone, Wake, and Shopify, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Brazilian Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
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