Care Products market in Burkina Faso
The Burkinabe Care Products eCommerce market is predicted to reach US$10.6 million by 2024 and accounts for 8.9% of the total eCommerce market in Burkina Faso. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.4%, resulting in a projected market volume of US$17.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Detergents market in Burkina Faso
The Burkinabe Detergents eCommerce market is predicted to reach US$0.8 million by 2024 and accounts for 49.8% of the Household Care eCommerce market in Burkina Faso. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.6%, resulting in a projected market volume of US$1.4 million by 2028. The Detergents eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Cleaning Equipment, and Other Household Care.
eCommerce revenue development in the Detergents market in Burkina Faso
eCommerce revenue growth in the Detergents market in Burkina Faso
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 20.7 | 68.0 | 24.3 | 82.6 | 71.8 | 10.1 | 38.3 | 77.0 |
Market definition
Definition of the Detergents market within the Care Products market
Market definition: Care Products > Household Care > Detergents The category Detergents includes the online trade of dishwashing detergents (e.g. liquid dish soap, dishwasher detergent tablets), multi-surface cleaners (e.g. all-purpose cleaners, kitchen cleaners, glass cleaners, floor cleaners) and laundry detergents (e.g. liquid detergents, powder detergents, pods and detergent packs, stain removers, fabric softeners). This category does not cover cleaning equipment and launderette services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Dishwashing detergents (e.g. liquid dish soap, dishwasher detergent tablets)
- Multi-surface cleaners (e.g. all-purpose cleaners, kitchen cleaners, glass cleaners, floor cleaners)
- Laundry detergents (e.g. liquid detergents, powder detergents, pods and detergent packs, stain removers, fabric softeners)
Out-of-scope
- Cleaning equipment
- Launderette services
Market comparison
The Burkinabe Detergents market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
- Food Supplements *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Cleaning Equipment *
- Other Household Care *
- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Men's Fragrances *
- Women's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
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